TikTok Videos Can Now Be Up To 10 Minutes in Length

TikTok on Monday confirmed that it has extended its maximum video length to 10 minutes. The popular social media platform has been slowly increasing the length of videos over the past few years, extending videos first from 15 seconds to 60 seconds and then, in July, launching 3 minute videos.

"We are always thinking of new ways to bring benefits to our community and enrich TikTok information," a TikTok spokesman said in an email. "Last year, we unveiled longer videos, which gave our community more time to create and enjoy TikTok. Today, we are excited to begin unveiling the 10-minute video capability, which we hope will free up more creative opportunities for our creators around the world."

TikTok is very popular, with 1 billion people logging into the app every month, according to the company. While TikTok has grown its first audience with selected, short video clips, this review shows that the company is committed to keeping users in the app for a long time and competing with YouTube and Facebook in the long-form video content market.

While TikTok seems to be challenging YouTube with a long-form video, some of its rivals on social media have taken a different approach: Instagram has introduced the feature of creating short videos, called Reels, in 2021, YouTube launches its Shorts feature in 2021 so with TikTok, and Snapchat introduced a TikTok-like feature called Spotlight in 2020 .